Not just eye candy.

Good design gets attention. Good strategy gets customers.

I help DTC brands turn customer insights into paid social creative that gets noticed, clicked, and chosen.

view my work

Hi.

I’m Kristen! I've led creative for brands producing 100 to 200 paid social assets a week, which means I've seen a lot of ads, a lot of tests, and a lot of bad ideas that looked good on paper. I've worked with brands like Lume Deodorant, Everyday Dose, and ARMRA creating performance creative designed to drive growth.

Over the last several years, I've led creative strategy, managed designers, partnered with marketing teams, built testing systems, and created hundreds of paid social ads for some of the fastest growing consumer brands online.

I like design that works hard and looks good doing it.

What I do best

  • Before an ad gets designed, someone has to decide what message is worth testing.

    I help brands identify customer insights, develop creative angles, analyze competitors, and build paid social concepts designed to stand out in crowded categories.

    • Creative Strategy
    • Consumer Insights
    • Messaging & Positioning
    • Concept Development
    • Competitive Analysis
    • Creative Briefs
    • Meta Ad Strategy
    • Campaign Planning

  • Great creative rarely happens by accident.

    I lead teams through concept development, feedback, approvals, and testing so good ideas don't get watered down somewhere along the way.

    • Creative Direction
    • Team Leadership
    • Design Feedback
    • Creative Reviews
    • Cross Functional Collaboration
    • Creative Operations
    • Workflow Development
    • Project Management

  • I've spent years creating high volume paid social creative for DTC brands where performance matters.

    From static ads and creative testing frameworks to scaling winning concepts, I understand how to build creative that's designed to drive results.

    • • Paid Social Advertising
      • Meta Ads
      • Performance Marketing
      • Static Ad Design
      • Creative Testing
      • Iteration & Optimization
      • Figma
      • Motion
      • Adobe Creative Suite
      • AI Creative Workflows

Telling stories and designing campaigns that truly connect with the audience.

Telling stories and designing campaigns that truly connect with the audience.

Telling stories and designing campaigns that truly connect with the audience. Telling stories and designing campaigns that truly connect with the audience.

Probably what you’re looking for👇🏼

🧠 Creative Strategy for DTC Brands
📈 What We Tested & What We Learned
🏆 Performance Design Intelligence System
🤖 Ai created images
🎨 Creative Gallery

Full creep-mode

Kind Words

“Kristen moves fast, stays sharp, and always finds a new angle. She’s the kind of creative who asks, ‘what haven’t we tried yet?’ and then makes it happen.”

— Former Design Teammate

“Kristen doesn’t just lead, she jumps in. Whether it’s a last-minute design or a big brainstorm, she’s hands-on and fully invested.”

— Creative Team Member

“She gets both sides—brand and performance. That’s why she’s such a strong partner to marketing. She gets that it’s never just about how it looks, but also about how it works.”

— Former Marketing Lead

Let’s build something together! Whether you need a creative strategist, creative lead, performance designer, or someone who can jump in and help your team scale creative faster, I'd love to connect.